ABOUT ME

Over the last 15 years, I have focused entirely on the tech industry serving as a marketing executive for two enterprise IT companies and then a leading system integrator, targeting large OEMs in healthcare, life sciences, and industrial manufacturing markets.

Today, I focus on companies within the medtech, SaaS, and IT markets as a marketing strategist and implementation consultant. Depending on my clients requirements and existing staff, I provide sales and marketing alignment, team development, creative, PR, digital marketing, and account based marketing (ABM). I can also serve as the liaison between my client and outside agencies, holding outsourced agency teams accountable for budget and deliverables.

As a player/coach, I will go to bat for any sales person from rookies to veterans; spend hours upon hours with product managers deciphering their vision; or be on-call for the CEO translating their objectives to action.

 

My early career challenged me with a crazy range of clients, from sporting goods and dot-com start-ups, to a German beer company entering the US market. I’ve simplified complex messaging for an early biotech, while launching products and services for multiple computer software and hardware manufacturers.